Marketing Grant Application
This grant supports marketing projects that utilize marketing tools to attract visitors from outside of Lake, Porter, and LaPorte counties to experience a Porter County community, a special aspect of a Porter County community, etc. These criteria are not date specific. For example, a city park department may seek a grant to market all of their programs to outside visitors for a particular year. This grant is not for marketing a festival, special event, or sporting event; there are separate grants for that type of marketing.
The marketing tools we cover include website development, digital advertising campaigns (Facebook ads, banner ads, content placement ads, search engine optimization, etc.), traditional marketing tools zoned outside of Northwest Indiana (direct mail, print ads, radio ads, TV ads, and other broadcast media), and print or digital brochures. Our organization favors marketing projects that are driven from a marketing plan and utilize a variety of marketing tools.
We are less likely to fund a brochure or website being developed that does not advertise to visitors outside of Northwest Indiana.