NITDC also has the exclusive contract to promote Northern Indiana at the 10 travel plazas along the Toll Road. Up to 1.5 million people stop at each travel plaza annually. NITDC launched the Tourist Assistance Portal (TAP) program on the Toll Road. TAP is an interactive touch-screen that acts as a virtual tour guide. TAP includes interactive, up-to-the minute guides to local businesses, complete with maps, menus and photo galleries. TAP provides the unique ability to send important information to the user’s smart phones and tablets.