Northern Indiana Tourism Development Commission

The Northern Indiana Tourism Development Commission (NITDC) is a regional partnership of the tourism bureaus of seven northern Indiana counties: Porter, LaPorte, St. Joseph, Elkhart, Marshall, Kosciusko and LaGrange. NITDC’s motto: What can we (the seven counties) do together that we cannot do own our own?

Our Involvement

NITDC—which Indiana Dunes Tourism helped get off the ground in 1991 and has continued to partner with ever since—works in cooperation with the Indiana Toll Road Concession Company, the Indiana Department of Transportation, the Indiana Tourism Division, and more than 350 local businesses to increase tourism spending in our region.

What NITDC Does

Using consumer research and professional marketing expertise, NITDC develops an integrated cooperative marketing and advertising program annually, allowing for partnerships with the region’s tourism businesses and attractions. The seven-county partnership pools its resources to obtain services and promote Northern Indiana and our individual counties to our key feeder markets, like Chicago and Indianapolis. Samples of our work can be found here.

Tourism Infrastructure

NITDC also has the exclusive contract to promote Northern Indiana at the 10 travel plazas along the Toll Road. Up to 1.5 million people stop at each travel plaza annually. NITDC launched the Tourist Assistance Portal (TAP) program on the Toll Road. TAP is an interactive touch-screen that acts as a virtual tour guide. TAP includes interactive, up-to-the minute guides to local businesses, complete with maps, menus and photo galleries. TAP provides the unique ability to send important information to the user’s smart phones and tablets.


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