Community Development

The tourism industry in Porter County has grown tremendously since Indiana Dunes Tourism began in 1986. Tourism has grown even during recessionary periods, supporting our businesses with imported dollars and supporting our government with tax revenue. However, Porter County faces rapidly escalating competition and an increasingly-demanding consumer marketplace. Given this environment, Indiana Dunes Tourism retained Phoenix-based Nichols Tourism Group and its alliance partner, The National Laboratory of Tourism and eCommerce at Temple University, to develop a Destination Audit and Product Positioning Analysis. Indiana Dunes Tourism also worked with the Porter County Economic Alliance and eight cities and towns on the Porter County Branding, Marketing and Development Study. These studies allow Indiana Dunes Tourism to best market Porter County’s existing strengths, while pointing out key product development areas that our organization can focus on.