Strategic and Business Plan

Behind each successful organization is a clear vision, or plan, to guide its overall goals and provide an outline for the individual steps needed to reach those goals. This strategic business plan is the roadmap that guides our journey as we endeavor to be a dynamic, proactive leader in destination marketing. In fact, the organization that accredits us, Destination Marketing Association International (DMAI), considers our strategic plan a model from which other destination marketing organizations can learn. In fact, DMAI had our executive director speak about our strategic plan at its international conference.